D-LAB Transparency
Transparency is this part of childhood that we have kept, these unfiltered questions, these naked, frontal truths, these complicated words behind which we refuse to hide.
It’s opening the doors of our factory wide, from floor to ceiling, without hiding anything, without zooming in on what suits us.
It’s seeing a bus stop in front of our field of poppies and taking schoolchildren to discover our machines.
Transparency means letting yourself be judged on paper.
It’s being able to show you everything, but also tell you everything.
It’s answering you directly even when there’s still a long way to go. Explain to you what we are aiming for, but also where we are.
Transparency means refusing to hide, to wear a mask to appear more beautiful than you are.
It is to come forward body and soul before you, with our fragilities and our hopes.
Transparency means promising you this truth, constantly.
Flower Phelipeau
Founder of the D-LAB Group